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Well, a lot of people who have spent forever planning their grand best seller have difficulty writing it with a quantity over quality mind set.
Also, when your writing and you suddenly realise something about your novel that didn't know before, such as why the antagonist is summoning some evil god, or who your protag is going to defeat said evil god it makes everything so much more interesting.
Basically, it is easier to write a novel you know nothing about than a novel you know everything about.
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