BROTHER BIGGER FOR STARS
CELEBRITY Big Brother is to be extended to four weeks next year.
The celeb version of the reality show, which starred former Glasgow MP George Galloway last winter, hits our screens again in January.
And bosses buoyed by the success of this year's main show, which attracted eight million viewers for the final, are hoping for great things.
They saw the improved viewing figures as the perfect answer to critics who said the format was finished.
Now they say they are lining up the "best housemates ever" to star in the month-long Celebrity Big Brother.
An insider said: "Those who thought the Big Brother bubble had burst have been proved wrong.
"As a result, we are going to add an extra week to Celebrity BB."
She added: "It only started as a novelty sideshow to the summer's main event, but George Galloway and Michael Barrymore just set it alight last winter.
"Everyone reckoned it was a shame time was up after three weeks.
"It would have sizzled for longer and so it was the logical thing to do to add an extra week."
The first celebrity version of the show, won by comic Jack Dee in 2001, lasted for only eight days but it has been increasing in length ever since. It raises funds for the charity Comic Relief. Daily Record, 05/09/06.